Ratings Schemes in e-Commerce

نویسندگان

  • Robin S. Poston
  • Marla B. Royne
چکیده

Finding products on the Internet is now a relatively easy task since search engines such as Google.com have become commonplace. A simple keyword search can potentially produce thousands of results, but poring through these results can be daunting, and finding high-quality items within the long list is even less straightforward (Drennan, Mort & Previte, 2006; Hodkinson & Kiel, 2003; Lueg, Moore & Warkentin, 2003). For example, a search on Google.com for an Italian restaurant in Chicago AbstrACt

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تاریخ انتشار 2016